Case Studies / Project
Age UK Bolton, AGM Film
Client
Age UK Bolton
Sector
Charity and Community
Project
Promotional Video and Community Engagement
Video coming soon
The Brief
Rather than a routine AGM, Age UK Bolton wanted a compelling narrative that addressed the challenges older people face, such as loneliness, financial pressures and quality of life, then pivoted to a message of hope, community and active support. It had to resonate locally while complementing the national Age UK campaign.
Our Approach
- A stark opening montage of headlines about ageing with a candid Bolton voiceover from an older person
- A pivot to hope through real stories and voices showing the charity's warmth and services
- A bold call to action aligned with the strapline "Let's change how we age"
The Impact
Premiered at the AGM and repurposed across social media, the film balances honesty, inspiration and optimism.
Premiered at the AGM, repurposed across social media
Inspired engagement from partners, donors and the community
Bolton-first story aligned with the national campaign