Case Studies / Project
Bangin Spice Mix
Title Productions partnered with Bangin Spice Mix to develop, produce and execute a multi-phase social media advertising campaign across TikTok, Instagram Reels, Facebook and YouTube Shorts. By combining presenter-led storytelling with ultra-satisfying "food-porn" ASMR production, we built a modular content bank designed to turn passive scrollers into customers whilst covering everything from first impressions to final purchase decision.
The fast-moving consumer goods home-cooking space is crowded with bottled sauces, pricey meal kits and costly takeaway apps. Bangin Spice Mix had a genuinely different product — a dry spice powder that emulsifies into a fresh, glossy sauce or marinade in seconds. The brand needed content that could do three things at once:
- Educate buyers on how a dry mix works, with zero complicated steps
- Reposition home-cooking as fast and satisfying, not a chore
- Prove value against short-shelf-life bottled sauces and expensive delivery orders
Rather than generic product shots, we built a two-phase content strategy designed around how people scroll online and what makes them stop.
- Phase 1 — Brand Foundation & Trust (Presenter-Led): the core brand promise "Real Food. Made Fast." An energetic, relatable host broke the fourth wall in a studio kitchen setting, running speed challenges like the "1-Minute Marinade" and "10-Minute Meal", myth-busting bottled-sauce waste and demonstrating everyday recipe hacks the audience could realistically copy that night.
- Phase 2 — Sensory Conversion & Product Mechanics (Food-First & ASMR): macro-texture, high-frame-rate content built to sell on sight — sizzle-heavy audio, kinetic text overlays and tight product-mechanic storytelling. "The Moisture Seal" used close-up slicing shots to prove the marinade locks juice into chicken; "The 60-Second Microwave Hack" showed how fast the mix "blooms" in a mug; "Zero Waste & Value" contrasted the dry mix's long shelf life against half-used, wasted bottled sauce; and "Dry-to-Pan Versatility" put wet-marinade prep and direct-to-pan spice shakes side by side.
Title Productions handled the full end-to-end creative and production lifecycle.
- Modular Filming Architecture: a "Block Shooting System" (Mixing, Cooking, Serving, Food Porn, Hooks) captured dozens of visual assets and 40+ vocal hooks across a small number of studio days, covering four flavour variants — Tikka, Peri-Peri, Jerk and Greek.
- High-End Studio Aesthetics: macro lenses, 60/120fps slow motion for sauce drips and steam reveals, and directional audio capture for sizzle, whisk and crunch.
- Agile Post-Production: a library of interchangeable "Lego brick" assets — visual hooks, audio tracks and on-screen value props — built for continuous testing and iteration rather than one-off finished ads.
- 15+ distinct recipe concepts spanning four flavour lines, from quick wraps and stir-fries to a full family feast platter
- 40+ short-form vertical ads (9:16) tailored for TikTok, Reels and Shorts
- Multi-format versatility: a mix of talking-head educational hooks, fast-paced recipe timelapses and high-sensory food ASMR
- Reusable production assets: full shooting specs, script banks and modular creative built for ongoing ad-account testing well beyond the initial campaign
By treating short-form ad creation as a modular system rather than a set of one-off videos, Title Pro delivered a flexible, high-volume ad bank that addresses every stage of the marketing funnel — from top-of-funnel awareness down to high-converting product mechanics.
The figures below are illustrative estimates based on typical performance for our comparable FMCG short-form campaigns of this scale and format mix.
800K–1.5M+ total views / impressions
1.5%–2.5% click-through rate
40+ unique ad variations from a single day shoot
60% reduction in cost per video asset
32% 3-second retention — industry average 25%
28% reduction in CAC
Review the campaign reel and production assets: