Case Studies / Project
Trafford Active Travel
Client
Trafford Council with George Cox
Sector
Local Government and Urban Development
Project
Promotional Video and Community Engagement
Video coming soon
The Brief
Trafford Council wanted to communicate the benefits of active travel beyond cycling alone: promoting walking, safer streets and environmentally friendly transport. The film had to engage a broad audience while showing tangible infrastructure improvements and ongoing community involvement.
Our Approach
- On-location filming of cyclists, pedestrians and the newly developed infrastructure
- Authentic voices through interviews with local councillors, the construction crew and project stakeholders
- Technical accuracy through close collaboration with George Cox on the civil engineering and highways story
The Impact
The film raised awareness of Trafford's active travel programme, highlighting safer and more accessible routes and the positive impact on the community.
Borough-wide awareness raised for active travel routes
Adopted by the council as a key promotional tool
Well received by the council and local residents