‘A Day in the Life’ with NatWest Business
After a turbulent few months stuck inside, life at Title Productions these days is returning to normal and our film crew are happily travelling around the North West shooting some incredible videos. A couple of weeks ago we were given the wonderful opportunity to display what this is like as we took part in a social media project showcasing ‘a day in the life’ of our company for NatWest Business. It’s not every day that a nationwide bank asks you to take over their Instagram story and chat all day about your passion, so obviously, we were happy to oblige.
The idea for this project came from a collaboration between NatWest and Business Live, who joined forces in January 2020 to shine a light on regional entrepreneurs and business leaders throughout the year. 2020 probably hasn’t turned out the way they would have expected, but NatWest’s focus on nurturing and promoting local businesses has stayed strong despite the uncertainty of the past few months - and we have been lucky enough to witness this first hand.
We became involved in the project when our talented co-founder, Nicolay, was interviewed for an article on the BusinessLive website. The article focussed on BAME business leaders in the North West and their stories overcoming bias and prejudice in their individual industries. A topic which is close to our hearts and something that society is pondering more so these days, we felt it was important to contribute to this discussion and we were grateful to be given the platform.
From this interview and our involvement in the NatWest Business Accelerator programme, we were approached to run the NatWest Business Instagram account for a day and take the viewers behind the scenes of our company. This was an exciting offer for us because being a production company, we know how to produce content. However, this was a little different, as usually we are on the other side of the lens!
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During the day, we were asked to share what it was like to run Title Productions, what motivates and inspires us, and what are the biggest challenges we face as a company on the rise. Naturally, COVID-19 was one challenge which we couldn’t shy away from. As a production company, one of the main day-to-day tasks that we do is going out and filming. Whether it be shooting a promotional video for our clients or interviewing someone for our documentaries, we are at our most comfortable when the cameras are rolling.