Are Corporate Videos Good For Business?
Updated: Jun 28
Year after year, human’s interaction with the online world grows to dizzier and dizzier heights; and the corporate world is no different. So, if you’re a business owner, now is the time to make the most of this. Online marketing has been a staple of the business world for decades now, and pretty much every company, organisation or small start-up in the UK has an online presence in some way or another. But what makes certain businesses stand out over the rest? The answer: video.
According to Wyzowl, approximately 87% of marketing professionals employ video as a marketing tool, claiming that it has immeasurable potential in increasing customer engagement and sales. With most businesses already employing this method of marketing, and most of the UK’s consumer base having access to it, it is important to not get left behind your competition. That’s why in this article we are going to outline the key advantages of using video for your business.
The first and perhaps greatest advantage of using video as a promotional tool is that it can massively increase your brand awareness. The average person watches more than an hour and a half of online video content per day, meaning there is a huge market of potential customers just waiting to see what your company has to offer. Also, did you know that YouTube is the second most visited site on the whole web after Google? This just goes to show how the internet is now dominated by video and how much people favour accessing online visual aids as opposed to reading. Throw in the fact that 92% of mobile consumers share videos with others, and you’ve got the perfect recipe for increasing your company’s brand awareness.
Not only this, but search engines these days are optimised to include more websites with video in the first page of search results. The algorithm and theory behind this is simple: the more content you put out there, the more visibility you will have online. This means that a strong video on your website’s home page could move you up the search engine rankings, allowing you to reach customers you never would have before.
Finally, it is important to realise the benefits a video can have in really selling your brand, your product, and yourself! People buy from people they trust. It is natural to feel more inclined to buy something from a trusted brand with human representation, rather than a dodgy and anonymous firm you’ve stumbled across online. By providing a thought-out and authentic video idea, you are showing the audience that your brand is genuinely passionate about what they do, and this expression can often lead to sales.
Also, specific clips such as ‘how-to’ videos can highlight exactly how your product or service works, leaving no unanswered questions or lingering doubts. No matter how talented you may be at writing, it is hard to get your message across via text - so why not show consumers with video? Seeing the product or service in action removes any doubt your clientele may have had and can be vital in turning a customer’s vague interest into a definite sale.
For a deeper chat about how a corporate video could help your business, get in touch with the best video prodcution company today at Title Productions!