How to gain customers using video
Considering our ever-increasing reliance on the internet, it is no secret that video marketing is now one of the most widely used strategies employed by successful businesses. Many of you will have promoted via video this past year, as the market potential of video content continues to grow. But how can you turn your video into new customers and new revenue streams? At Title Productions we believe video can solve many problems in your business; so, if you are struggling to attract new customers, let us tell you how to fix this using video marketing.
Firstly, if you are spending the time and money to make a good quality video, you want to know you are posting it to the right places where it will make the biggest impact. For most businesses, this place is social media. With sites like Instagram, Twitter and Facebook having such a huge impact in everyday lives, it makes little sense to shy your business away from them. The more active you are on social media, the bigger your online presence, which in the long run leads to increased visibility.
Additionally, these sites offer advertisement slots and provide an instant messaging service which can connect your company and a prospective customer immediately. Social media is geared towards video content, making it incredibly easy for a customer to watch a video and immediately like, follow, and message the business behind it. If this was not enough, increasing your social media output also has a huge effect on your SEO (Search Engine Optimisation) and SERP (Search Engine Result Pages) rankings.
Now that you’ve been noticed by the millions of possible clients on social media, drawing them in and convincing them to stick around and follow you is another hurdle you need to jump. Again, video has been proven to be a vital strategy in achieving this as some reports claim that 84% of consumers say they have been convinced to buy a product or service by watching a brand’s video.
One of the main reasons why is that video shows your authentic self and helps you form a business personality. Being authentic and showing your passions and imperfections on screen is a great way to attract people towards you. It shows that you are approachable and as a result, consumers will feel able to approach your business with any questions they might have. Feeling a personal connection to a business motivates customers to buy, and over time, these customers will develop brand loyalty and keep coming back for more.
It is also important to understand when and where your customers might be seeing your video for the first time. As a lot of people watch content nowadays on the go and on their phone, having a video that is mobile friendly is crucial. Also, there has been a huge trend towards people watching video content without sound, as they may be on public transport or in front of the TV. It is therefore important to consider adding captions in your video to allow those quick scrollers to take in the information you’re providing easily.
Similarly, the success rate of video-to-sale conversions is much higher when you keep it short and sweet. People nowadays don’t have the time to watch 5-minute monologues of you explaining every detail of your business, so keep it light-hearted and straight to the point. Trust us, this is what the mass consumer base wants.
Video isn’t just amazing at attracting new customers from the general population, its also great at attracting business-to-business sales too. According to a LinkedIn survey, 70% of B2B marketers find video the most effective form of content when it comes to B2B conversions. A massive part of B2B conversion is referrals, and sites like LinkedIn have a massive role to play in this, as does video.
One of the key ways you can use video to attract new B2B trade is through testimonial videos. By filming a testimonial, your previous clients can explain to others how the products and services you offer helped them succeed or overcome a problem. Instead of explaining your own achievements, you let your customers do the talking for you. Posting this in video format online allows you to scale up your ‘referral reach’ exponentially, and it is also a digital asset that can last for an unlimited period of time.
The beauty of video is that there is not just one way in which it can help your business, there are many! If you’re struggling to attract new customers or generate B2B sales, a successful video with the right online marketing strategy could be answer you are looking for.
If you would like to discuss the possibility of shooting a video for your company, get in touch with us as Title Productions today!