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The Benefits of Using Video to Market Your Business

Updated: May 6


As more and more online platforms begin to experiment with video production, it’s safe to say that images and content aren’t the only ways to approach marketing anymore. After all, video is the new kid on the block that is determined to take the industry by storm. Here at Title Productions, our team specialises in the creation of high-quality video that can be used as part of both online and social media marketing.


Read on to find out the benefits of using video content below...


Video dominates the social sharing space


Recently, the social media platform Instagram announced that it was taking a step away from images in order to become a video-sharing platform with the theory being that they want to rival the ever-popular TikTok. As such, it’s hard to ignore the prevalence that video has in social spaces as this type of content is more likely to be interacted with, shared and leave a lasting remark on the viewer. As a result, businesses can jump on this trend in order to insight immediate results from the get-go.


Search engines love video content


The focus has been on user experience for a long time and the growing popularity of video content means that the search engine is more likely to favourably rank websites with user-friendly features. If you’re considering online marketing like SEO then investing the time into video production and developing strong video content can make a big difference, especially when this is combined with a high-quality social media presence. Whilst written content still holds a lot of power, video may very well be the rival nobody expected!


Video content helps solidify your brand


Users are more likely to interact with video content and this presents an opportunity for branding. Video offers a personalised and holistic way to get the message across to users in comparison to written copy as it is faster, more engaging and adaptable. This means that using the two in tandem with one another can help formulate a brand that users will recognise and return to. With this said, don’t be tempted to completely abandon written content altogether.


Video allows businesses to create visual content that resonates with viewers and insight an intrigue into their services. As the best video production company around, the team here at Title Productions take you on a journey from prep-production all the way through to distribution in order to ensure that the finished product conveys the right message and represents your business as intended. To talk through your options with a member of our team, get in contact with Title Productions today!