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Who is your "Perfect Client"? 🤔

Have you ever stopped to think about who your perfect client is?


If you haven’t, don’t be alarmed - thousands of business owners across the UK admit to having never considered this question before. Simply put, a ‘perfect client’ is someone who shares your values, benefits from your product or service, and has a high potential for repeat custom. Identifying exactly who this could be is crucial when working out how optimise your business performance and we believe that businesses all over the world should be paying more attention to it.


Firstly, let's look at why. Some of you may be thinking: “why is it so important I know my perfect client? Why can’t I just sell to anyone and everyone?” This is a fair question, as surely the more people you contact and market, to the more sales you are going to achieve. Here however, the old saying of “quality over quantity” comes to mind as it has been proven that an unregulated, unfocussed approach to sales isn’t an efficient strategy.



Marketing to a select group of people who you know can afford and are going to be interested in your products increases your conversion rate percentage by a staggering amount. This means that over time, you will spend less time and money trying to attract new clients, but you will actually make more revenue in sales from repeat custom and successful marketing campaigns. Wasting time trying to sell to unrealistic or uninterested clients is one of the biggest ‘silent killers’ to efficiency in your business, and it might be something you need to address.


Once you find the right client for your business and work out a way to entice them in, you will be able to add incredible value to their company. This strategy of finding the perfect client works for both sides, as you are building quality relationships with high potential clients whilst they are simultaneously benefitting from your amazing services. Win-win right? By making your client happier and impressing them with your professional service, you also increase the likelihood of referrals which will help you grow your brand, gain credibility, and make more money.


Another advantage of finding your perfect client is that the greater clarity you have with regard to your ideal customer, the more focused and effective your marketing efforts will be. Think of it this way: if you don’t have a clear picture of who this client is, you will have no idea how to gain their custom and the search for them becomes like trying to find a needle in a haystack. However, if you know exactly which sort of clients you should be approaching, you narrow down the search immensely and suddenly that needle becomes a whole lot bigger.