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Why You Need Video As a Real Estate Agent 🏠

If you manage an estate agents and you haven’t incorporated video into your business model yet, now is the time to wake up to the incredible impact it could have on your company. With video now making up almost 80% of consumer internet traffic, viewed mainly on a mobile device, there is no better time to utilise video and take your online multi-media game to the next level.

Not only can you provide customers with a huge amount of information in a short space of time, but video offers convenience to your consumers whilst giving you a flexible, attractive and cost-effective way to reach your audience. It is a media platform that can benefit more or less every business with an online presence, and this fact is being acknowledged across multiple industries as more and more companies start to take video seriously. One of these industries is real estate; and if you are a part of this group, then listen closely.

The quality of your online persona as a real estate company is vital in today’s world. As the vast majority of property sales and lettings are sourced, queried and completed online, having a dysfunctional and poor-quality website as an estate agent is criminal. People nowadays are even sometimes happy to sign contracts for a property purely based on the information they can access online; but only if they trust the company they are buying from.

Developing this trust from your potential customer base is a big deal for property sellers, and one of the best ways to achieve this is through your website and social media. Clicking onto a website that looks like it was made in 2006 and finding a link to a Facebook page that hasn’t been updated since 2017 screams ‘unprofessional’ and isn’t going to help you make any sales. Keeping these platforms up to date however shows you to be conscientious and active which naturally instils trust into your client base.

A sure-fire way to improve your online image and generate a trustworthy brand is to utilise video as a way to inform, impress and engage with your audience. No company is better suited to video than a real estate agent either, as what you are selling requires as much visual information as possible. It is a simple fact that the more visual stimulus you can provide about a property, the more likely it is that this property will generate interest from prospective buyers.

Usually, this visual evidence comes in the form of pictures. But why stop there? What if you could provide prospective buyers with an immersive and comprehensive visual experience? One that encapsulates what it is like to walk around the property yourself. If done right, this is exactly what a short video can provide.