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Why You Should Do Video NOW! 🎥

Updated: Sep 28, 2020

Video is the next logical step for promoting your business and right now is a great time to take that step. Think of the story you want to tell and invest in it so that you can put those fears of promoting yourself behind you and free up valuable time and resources. Video use is growing and if you don't want to get left behind, your business needs it now. The last few months have shown us the importance and necessity of visual content as video is being used more than ever in peoples personal and work lives. Aiding people at this time using video and clips for sales and support is crucial and you will be able to express opinions and sell services that fuel your customers lives consistently. Remember, if a picture says a thousand words, a video can say a million.

Watch our blog video on why you should be doing video right NOW!


As we live through these current times, where more and more people are working from home and using phones and computers to socialise, work and stay connected, you will be able to find opportunities through video to inspire people, evoke emotion and appeal to the needs of your audience in an authentic way. If you need to explain something new or something complicated, videos are one of the most effective ways to do this without boring your audience. Current times demand a focus on individuality and originality over content and on building trust over preaching.


Building trust through your videos should be a key goal, with the concept of your video content based on trust and creating long-term relationships. With a good video you can get your audience to do the work for you, by sharing and advocating your content. Modern customers don't want to be sold too like in the past, they want to be drawn in and engaged with instead. Let the people come to you by providing them with interesting and useful information.

Over the last 15 years almost all content marketing has shifted to video streaming. When YouTube came about in 2005, it opened digital video messaging to the world and helped companies and individuals alike get their message online and to the masses. Other platforms then gained traction and as people moved online and towards using their mobile phones to run their lives, Snapchat, Instagram, Google and Facebook became global platforms for video and entrepreneurship.


Video content is in a place where it can be used on multiple gadgets and devices, growing the scope of video style and design for you with specific customers in mind. Simply put, videos can make you some serious money and adding video on your webpage can increase conversions and interactions by around 80%. Video sharing is a gigantic piece of online networking and people love to comment on videos. All this communication can help you learn more about your consumers, with every remark and reaction on your videos